Sony Alpha

The ultimate all-in-one zoom lens designed specifically for DSLR imaging. It’s the first professional-grade 5X zoom lens specifically designed for APS-size CCD image sensors — providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent). Advanced Carl Zeiss® optical design and anti-flare T* Coating make this one of the most valued lenses in the world of digital photography.

5X Zoom Range:
Smaller and lighter, it’s the only 5X zoom lens designed specifically for the APS-size CCD imager used in the Sony® ? (alpha) DSLR-A100 camera.

Glass-Molded Aspherical Lens Elements:
Two glass-molded aspherical lens elements correct visual aberrations and improve picture quality across the entire zoom range.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — and in manual focusing, a wider focus ring provides a solid, hands-on feel.

• High-power illumination (guide number: 42)
• Longer effective range of over 30 ft. (10.5m)
• Versatile bounce angles: 90° up, 90° left, 180° right
• Auto white balance (signals color temp. to camera)
• Retractable wide-angle panel (16mm angle)

Powerful Flash for More Creative Freedom. The HVL-F42AM Flash Unit gives Sony ¿ system photographers more illumination power for every shooting opportunity, with effective range greater than 30 feet (10.5m), versatile bounce angles (90° up, 90° left, 180° right) and high-speed sync to catch fast action. It also provides intelligent features like auto zoom optimized for image sensor size, auto WB with color temperature signal to camera, and accurate ADI metering capability — plus wide zoom angle (16mm) with retractable wide panel, simple controls, flash test button and fast recharging time to help you shoot more quickly (guide number: 42).

This large aperture standard zoom lens provides superior performance both for Digital SLR cameras and 35mm Film SLR cameras. To achieve an F2.8 aperture at all focal lengths, it employs three aspherical lenses to provide optimum aberration compensation. Two Special Low Dispersion (SLD) glass elements are provided for color aberration compensation, to assure high image quality. It incorporates “Super Multi Layer Coating” to reduce the influence of harmful light caused by reflections from the digital image sensor.

The superb macro-focus lens for both close-up and distant subjects. This versatile macro-focus lens covers a wide range of photographic applications, from close-up nature subjects to midrange telephoto shots — making it ideal to carry on location or in the field. Mounted on the Sony® ? (alpha) DSLR-A100 camera, it provides a 150mm focal length (35mm equivalent) — and its superb sharpness and clarity give you professional results in every shooting situation.

Sharp Macro Focusing:
You can get closer to your subject to capture low-angle shots of insects, flowers and other natural wonders — and broad depth of field lets you keep backgrounds in focus too.

Bright f2.8 Aperture:
In conjunction with the Super SteadyShot® image stabilization system of the Sony ? (alpha) DSLR-A100 camera, this lens captures bright, steady images even working with hand-held camera in low light.

High Contrast and Resolution:
Excellent optical precision gives your shots greater visual accuracy for close analysis of your subject.

Focus Range Limiter:
Speeds auto-focus response by limiting the range of distances that are brought into focus — Close-up Range, or Telephoto Range.

Focus Hold Button:
For full creative control, a focus hold button located on the lens can lock auto-focusing.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — which improves handling ease.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

• Super SteadyShot® in-camera Image Stabilization. A high-performance sensor detects vibrations and the image stabilization system automatically compensates. Because image stabilization is built into the ? (alpha) DSLR-A200, every lens benefits — and with an advantage of from 2.5 to 3.5 stops, you can shoot effectively at higher shutter speeds even in very low light with minimum blur from shaky hands or fast-moving subjects.
• Bionz™ Image Processor. The “brain” of the ? (Alpha) DSLRA200 is the advanced Sony Bionz™ Image Processor, using hardwarebased Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.
• Dynamic Range Optimizer. To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the ? (alpha) DSLR-A200 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-byarea for the greatest precision.
• Anti-Dust Technology. Changing lenses in a DSLR can allow dust to enter the camera — so to keep the CCD imager cleaner for better pictures, the ? (alpha) DSLR-A200 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.
• Auto Pop-Up Flash. In Auto or some scene selection modes, the camera flash automatically pops up and fires when needed to help you shoot more effectively. Flash is cancelled in Landscape, Sport or Sunset modes and in “Flash Off” position on the Exposure Mode dial.
• Eye-Start Autofocus System. It begins precision autofocus adjustments the moment you raise the camera to your eye — so unlike some DSLR cameras that don’t start focusing until the shutter button is half-pressed, the Sony ? (alpha) DSLR-A200 never slows down your ability to catch fast action.
• 9-Point Center Cross AF Sensor. A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.
• Flexible, Accurate Exposure Control. A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy — and you can also select center-weighted or spot metering modes. You’ll also have 6 preset White Balance control settings and RGB Histogram display to check color balance.
• Scene Selection Modes. Along with auto exposure, the ? (alpha) DSLR-A200 gives you scene selection modes to optimize camera performance for Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations.
• Creative Style Settings. To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 finishing styles — including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B & W and Adobe RGB modes.
• 2.7″ Clear Photo™ LCD Screen. A large built-in screen with antireflective coating makes it easy to read camera setup menus even in bright sunlight and improves image quality.

Additional Features

• Index and Slide Show Display
• High-Resolution Thumbnails for
• PhotoTV HD Viewing
• Function Guide Display
• Continuous Burst Mode at 3 Frames Per Second
• Stamina® Battery Power
• High-Capacity Media Options
• Advanced Lenses and Accessories

PhotoTV HD feature requires output via supplied Sony USB connector cable with select Sony BRAVIA® HDTV; HDTV sold separately.

Expected to ship in February, the Sony A200 kit (DSLR-A200K) will come with a DT 18-70mm (3.9x) f/3.5-5.6 zoom lens for an estimated US$700. A separate Sony A200 kit (DSLR-A200W) will include two lenses: the DT 18-70mm mentioned above, and a 75-300mm f/4.6-5.6 telephoto zoom for an estimated US$499. The Sony A200 is expected to available for pre-order starting January 7, 2008.